Made by Warnapoko
2019 / London, UK
CX audit, research and innovation
I led a team of senior experience design specialists through two months of customer experience audit, research and innovation design projects to provide customer-focussed design-thinking guidance and feature prioritisation for the ongoing multi-million pound development of the Heathrow Express service.
2019 / London, UK
UX audit, research and ideation workshop
I led a comprehensive multi-channel UX audit and competitive market analysis for Specsavers Audiology. The objective was to facilitate a deep-dive engagement discussion with the main business stakeholders; sharing objective insight on current issues and future market trends; so as to position us as the ideal partner for future experience design initiatives. The presentation and discussion led to an RFP for a five day ideation workshop to generate a 12-18 month roadmap for future business and service innovations.
2019 / London, UK
Leadership, strategy, CX, UX, research and sales
I created the first independent Design Studio for this global outsource software development agency. Leading intive’s evolution towards becoming a more design-led digital transformation partner, our focus was to identify and explore opportunities for CX and UX innovation using our leading-edge expertise in AI, computer-vision, machine-learning and voice-UI.
2015-2016 (Launched 2018) / Dublin, Ireland
Star Trek: Fleet Command
IP win, UX, UI, game design, prototyping, art direction and marketing
I led the design and production of all materials presented to CBS/Paramount and Bad Robot to secure the Star Trek IP for game development; and led the production team for the first twelve months of bringing this award-winning (100 million dollar earning) mobile game to life. In my multi-disciplinary leadership role, I guided the game, UX, UI, art, animation and engineering teams in establishing the core tenets for this massive adventure. I was also the main advocate for the prototyping team to push the limits of mobile gaming to explore ground-breaking tech innovations for a fully immersive gameplay experience.
2013-2015 / Dublin, Ireland
Kings of the Realm
Game design, UX, UI, art direction, production, QA, ASO, UA, community, brand and marketing
Launched in 2014, Kings of the Realm was the world’s first truly cross-platform game, enabling players to compete on browser, iOS, Android, and Windows devices in one expansive game world. I led the design, production and ongoing multi-track agile development that made “Kings” the most successful Irish-made MMO game of its time, generating over 2000% ROI on global marketing spend. The game achieved top 20 grossing status in over 50 countries with genre-leading retention and monetisation KPIs (ARPU and ARPPU). The critical and commercial success of “Kings” led to a multi-million dollar strategic partnership with Scopely for the company’s next game.
2013-2016 / Dublin, Ireland
Digit Game Studios
Leadership, business development, team building, brand and marketing
As the only member of the Executive Leadership Team with a multi-functional role across all company departments, my design-thinking problem-solving leadership was the catalyst and driving force for DIGIT’s incredible transformation from being a struggling startup to become the largest and most successful independent game development company in Ireland.
2017 / The Alps, France
Stephen Roche L'Etape 87
Event design and production, brand and marketing
Stephen Roche is one of only two cyclists to ever achieve the Triple Crown of Cycling - winning the Giro d’Italia, Tour de France and World Championship in the same year, 1987. To mark the 30th Anniversary of this landmark year, I led the design and production of a once-in-a-lifetime, three stage, cycling experience in the French Alps. This exclusive event, limited to just 30 guests, was a unique opportunity to be a part of cycling history as Stephen returned to ride some of the most iconic alpine climbs for the first time since 1987.
2017-2018 / Mallorca, Spain
Stephen Roche Cycling
Leadership, business development, brand, products and customer experience
I drove the digital transformation of one of the longest running cycling holiday operators on Mallorca, Spain. I completely rebranded the company – including developing a unique range of high-performance cycle-wear – and implemented a new cloud-based, synchronous multi-user workflow to enable greater team collaboration with shared live data across three new multi-purpose operational locations. The result of these improvements was the company’s most profitable – and tourism award-winning – period of operation in its 20 year history.
2012-2013 / Dublin, Ireland
Multi-platform digital product design
I was the Lead Product Designer for this multi-award-winning multi-platform employee training and engagement app. The core product was designed as a modular system to allow for agile multi-track feature development and easy customisation for specific client cohort/department requirements.
1994-1999 / Dublin, Ireland
Brand, products and customer experience
This multi-award winning brand design project for CityJet was developed over a five year period, from establishing its independence from the original parent company, Virgin Airlines, through to its acquisition by Air France. The extensive project included: airplane and ground-vehicle livery; advertising and marketing campaigns; interior and exterior signage; retail product development; staff uniforms; and website design and development. The new CityJet brand, advertising and marketing activities performed so well that complementary projects were also completed for the parent and partner airlines, Air France and Malmö Aviation.