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Experience Design Director / intive London

intive London

Leadership, strategy, CX, UX, research and sales

I created the first independent Experience Design Studio for this global outsource software development agency. Driving intive’s evolution towards becoming a more design-led digital transformation partner, our focus was to identify and explore opportunities for CX (real-world) and UX (digital) innovation using our leading-edge expertise in AI, computer-vision, machine-learning and voice-UI.

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Experience Design Director / intive London

Heathrow Express

CX research, audit, innovation and omnichannel experience design

I led a team of senior experience design specialists through two months of customer experience audit, research and innovation design projects to provide customer-focussed design-thinking guidance and feature prioritisation for the ongoing multi-million pound development of the Heathrow Express service.

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Experience Design Director / intive London

Specsavers Audiology

UX audit, research and ideation workshop

I led a comprehensive multi-channel UX audit and competitive market analysis for Specsavers Audiology. The objective was to facilitate a deep-dive engagement discussion with the main business stakeholders; sharing objective insight on current issues and future market trends; so as to position us as the ideal partner for future experience design initiatives. The presentation and discussion led to an RFP for a five day ideation workshop to generate a 12-18 month roadmap for future business and service innovations.

Sounds good

Head of Design / DIGIT Game Studios

Star Trek: Fleet Command

IP win, UX, UI, game design, prototyping, art direction and marketing

I led the design and production of presentation materials for Scopely to help secure the Star Trek IP for game development; and was Head of Design, Brand and Product Marketing for the first twelve months of bringing this award-winning (100 million dollar earning) mobile game to life. In my multi-disciplinary leadership role, I guided the game, UX, UI, art, animation, engineering and marketing teams in establishing the core tenets for this massive adventure. I was also the main advocate for the prototyping team to push the limits of mobile gaming to explore ground-breaking tech innovations for a fully immersive gameplay experience.

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Head of Design / DIGIT Game Studios

Kings of the Realm

Game design, UX, UI, art direction, production, QA, ASO, UA, community, brand and marketing

Launched in 2014, Kings of the Realm was the world’s first truly cross-platform game, enabling players to compete on browser, iOS, Android, and Windows devices in one expansive game world. I led the design, production and ongoing multi-track agile development that made “Kings” the most successful Irish-made MMO game of its time, generating over 2000% ROI on global marketing spend. The game achieved top 20 grossing status in over 50 countries with genre-leading retention and monetisation KPIs (ARPU and ARPPU). The critical and commercial success of “Kings” led to a multi-million dollar strategic partnership with Scopely for the company’s next game.

Forge alliance

Head of Design / DIGIT Game Studios

Digit Game Studios

Leadership, business development, team building, brand and marketing

As the only member of the Executive Leadership Team with a multi-functional role across all company departments, my design-thinking problem-solving leadership was the catalyst and driving force for DIGIT’s incredible transformation from being a struggling startup to become the largest and most successful independent game development company in Ireland.

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Customer Experience Director / Stephen Roche Cycling

Stephen Roche L'Etape 87

Event design and production, brand and marketing

Stephen Roche is one of only two cyclists to ever achieve the Triple Crown of Cycling - winning the Giro d’Italia, Tour de France and World Championship in the same year, 1987. To mark the 30th Anniversary of this landmark year, I led the design and production of a once-in-a-lifetime, three stage, cycling experience in the French Alps. This exclusive event, limited to just 30 guests, was a unique opportunity to be a part of cycling history as Stephen returned to ride some of the most iconic alpine climbs for the first time since 1987.

Make history

Customer Experience Director / Stephen Roche Cycling

Stephen Roche Cycling

Leadership, business development, brand, products and customer experience

I drove the digital transformation of one of the longest running cycling holiday operators on Mallorca, Spain. I completely rebranded the company – including developing a unique range of high-performance cycle-wear – and implemented a new cloud-based, synchronous multi-user workflow to enable greater team collaboration with shared live data across three new multi-purpose operational locations. The result of these improvements was the company’s most profitable – and tourism award-winning – period of operation in its 20 year history.

Let’s ride

Product Design Lead / IPAG Ireland

AIG / Bank of America / Bloomberg / Deutsche Bank / HSBC / Merrill Lynch

Multi-platform digital product design

I was the Lead Product Designer for this multi-platform employee training and engagement app. Designed as a modular system to allow for agile multi-track feature development and easy customisation for specific client requirements, this multi-award-winning product was tailored to suit the different business requirements of some of the world's largest financial institutions. The success of this app for employees, was in enabling out of office learning during naturally occurring downtime (eg. commuting) with an information architecture that facilitated content consumption in small, incremental, bursts – and for the managers, they had immediate access to live usage data to better evaluate the performance and quality of the available content, allowing them to play an active role in the ongoing development of their team.

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Head of Design / MCG&A


Brand, products and customer experience

This multi-award winning brand design project for CityJet was developed over a five year period, from establishing its independence from the original parent company, Virgin Airlines, through to its acquisition by Air France. The extensive project included: airplane and ground-vehicle livery; advertising and marketing campaigns; interior and exterior signage; retail product development; staff uniforms; and website design and development. The new CityJet brand, advertising and marketing activities performed so well that complementary projects were also completed for the parent and partner airlines, Air France and Malmö Aviation.

Let’s fly

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