Kings of the Realm

The most successful MMO game designed and produced in Ireland

BEFORE

AFTER

BEFORE

AFTER

Top 25 grossing mobile game in over 40 countries, with genre crushing KPIs

First truly cross-platform MMO game with one combined world for desktop, iOS, Android, and Windows

Cross-Platform Gaming

Play on your mobile in the morning, your desktop at lunch and your tablet in the evening! Our innovative cross-platform gaming technology means you can battle with friends and family, anytime, anywhere, on any device.

Unique extended game story narrative - and player engagement - through original book series publishing deal with Penguin Books

The critical, financial and playable success of "Kings" led to DIGIT securing a huge AAA IP for its next game

Over 20x ROI generated from global marketing spend in the first 18 months of live-play

Kings of the Realm

Kings of the Realm is a free to play, strategy MMO game set in a fantasy world of conquest, alliance and betrayal. With innovative 3D gameplay and AAA caliber artwork, it is the world's first truly cross-platform MMO game, enabling players to compete on browser, iOS, Android, and Windows devices in one expansive game world.

kingsoftherealm.com

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Work with Warnapoko

Warnapoko was used to lead the design, production, branding, marketing, launch and support of this groundbreaking game.

Warnapoko's technical problem solving capabilities were used to design and specify integral technical and game-design features, including the core cross-platform, user account system.

Warnapoko was used to coordinate front-end and back-end development tasks to meet critical project milestones. This multi-function integration, across both creative and technical teams, enabled greater innovation in design and efficiency in production, resulting in the successful creation of a seamless User Experience (UX) across desktop and mobile devices.

Warnapoko's Game Creation Features were used to balance the speed, progress and rewards of the crucial first three days of gameplay; making significant improvements to user retention and monetisation.

Warnapoko was installed as the "Quality Control Gate” for everything produced by DIGIT Game Studios, including all the art, design and technical execution for Kings of the Realm – nothing was released or published outside of the company without first being approved by the Warnapoko QA system.

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The Results

The game launched in September 2014 as a featured top new game on the Apple, Google and Windows app stores; and generated over 20x ROI on marketing spend in its first 18 months of live-play.

Kings of the Realm consistently out-performs other top grossing mobile strategy games on key performance indicators and is the most successful (cross-platform, MMO) game designed and produced in Ireland - achieving top 25 grossing status in over 40 countries.

Its critical and financial success led to DIGIT securing a multi-million dollar strategic investment by LA entertainment heavyweight Scopely, for future game development of AAA Hollywood IP.

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Full Suite Installation

Taking advantage of Warnapoko's full suite of creative, business and technical capabilities, a number of key roles were fulfilled throughout a three and a half year period:

  • Head of UI
  • Head of UX
  • Head of branding
  • Head of product marketing
  • Head of recruitment marketing
  • Game design lead
  • Production lead
  • QA & Game testing lead
  • Marketing lead
  • Social media marketing lead
  • User acquisition lead
  • Web design & development lead
  • Advertising strategist
  • Art director
  • Asset manager
  • Community manager
  • Content producer
  • Copywriter
  • Data analyst
  • Event manager
  • Interior designer
  • Marketing manager
  • Monetisation designer
  • PR manager
  • Publishing strategist
  • Publishing liaison
  • Systems architect

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