Kings of the Realm
Set in a fantasy world of conquest, alliance and betrayal, Kings of the Realm is a free-to-play strategy MMO game with innovative 3D gameplay and AAA caliber artwork. It is the world's first truly cross-platform MMO game, enabling players to compete on browser, iOS, Android, and Windows devices in one expansive game world.
Work with Warnapoko
Warnapoko was used to lead the design, production, branding, marketing, launch and support of this groundbreaking game.
Warnapoko's technical problem solving capabilities were used to design and specify integral technical and game-design features, including the core cross-platform, user account system.
Warnapoko was used to coordinate front-end and back-end development tasks to meet critical project milestones. This multi-function integration, across both creative and technical teams, enabled greater innovation in design and efficiency in production, resulting in the successful creation of a seamless User Experience (UX) across desktop and mobile devices.
Warnapoko's Game Creation Features were used to balance the speed, progress and rewards of the crucial first three days of gameplay; making significant improvements to user retention and monetisation.
Warnapoko was installed as the "Quality Control Gate” for everything produced by DIGIT Game Studios, including all the art, design and technical execution for Kings of the Realm – nothing was released or published outside of the company without first being approved by the Warnapoko QA system.
The game launched in September 2014 as a featured top new game on the Apple, Google and Windows app stores; and generated over 20x ROI on marketing spend in its first 18 months of live-play.
Kings of the Realm consistently out-performs other top grossing mobile strategy games on key performance indicators and is the most successful (cross-platform, MMO) game designed and produced in Ireland - achieving top 25 grossing status in over 40 countries.
Its critical and financial success led to DIGIT securing a multi-million dollar strategic investment by LA entertainment heavyweight Scopely, for future game development of AAA Hollywood IP.
Full Suite Installation
Taking advantage of Warnapoko's full suite of creative, business and technical capabilities, a number of key responsibilities were fulfilled throughout a three and a half year period:
- Head of UI
- Head of UX
- Head of branding
- Head of product marketing
- Head of recruitment marketing
- Game design lead
- Production lead
- QA & Game testing lead
- Marketing lead
- Social media marketing lead
- User acquisition lead
- Web design & development lead
- Advertising strategist
- Art director
- Asset manager
- Community manager
- Content producer
- Data analyst
- Event manager
- Interior designer
- Marketing manager
- Monetisation designer
- PR manager
- Publishing strategist
- Publishing liaison
- Systems architect
Top 25 grossing mobile game in over 40 countries, with genre crushing KPIs
First truly cross-platform MMO game with one combined world for desktop, iOS, Android, and Windows
Play on your mobile in the morning, your desktop at lunch and your tablet in the evening! Our innovative cross-platform gaming technology means you can battle with friends and family, anytime, anywhere, on any device.